The 2014 WPC congress addressed "The Future of Fragrance" over three days of sessions with industry-leading experts. The 2016 conference program has not yet been built. Please join the WPC mailing list for announcements. Interested in speaking? Contact Jeb Gleason-Allured firstname.lastname@example.org for information.
Tuesday, June 10
WPC Keynote: Making the Invisible Visible
Speaker: Fabian Oefner, Artist, Studio Oefner
Tuesday, June 10 9:00–9:15am
How do you photograph what is usually invisible? Artist and Ted Talk presenter Fabian Oefner will discuss how he meticulously photographs experiments he creates in his studio. Combining the fields of art and science, Oefner's images capture in unique and imaginative ways natural phenomena that appear in our daily lives.
Growth Opportunities and Innovation in Fragrances
Panelists: Tanja Deurloo, Independent Scent Expert and Founder, Annindriya
Anne-Sophie Dussert, R&D Head of Development, Clarins
Emmanuelle Moeglin, Global Fragrance Analyst, Mintel
Ruth Sutcliffe, Sr. Marketing Director and Fragrance Designer, COTY
Tuesday, June 10 9:15–10:00am
Innovation and technology can be tricky to integrate in the fragrance area where emotion and sensory experience are prioritized.
Trending up from the larger beauty field, blurred lines between categories are becoming increasingly common, with overlaps between skincare, hair care and color cosmetics. Moreover, technological innovation is transforming the way consumers interact with beauty brands, changing the way products are marketed, sold and proven for efficacy.
There are growth opportunities and ways to innovate in fragrance developing new formats, perfumes with added benefit and using technology to enhance consumer’s experience with scents.
Growth Markets: Asia
Panelists: Kenji Maruyama, Executive Director, Senior Perfumer, Takasago International Corp.
Shigeru Sawamura, Senior Principal Researcher Global R&D – Perfumery Development, Kao Corporation
Kedar Vaze, Perfumer/Owner, Kelkar Group
Technology Think Tank: Innovation Needs for Future Product Development
Panelists: Miguel Alemañy, Director, Research & Development, Procter & Gamble Co.
Thierry Audibert, Global Head of Fragrance Science & Technology, Givaudan
Mike Popplewell, Vice President, Corporate R&D, International Flavors & Fragrances/LMR
Tuesday, June 10 2:00–3:00pm
Technological innovations will play a significant role in the ongoing growth of the fragrance and fragranced product market.
Whether it's fine fragrance, household care or personal care, technologies will be necessary to impart brand differentiation, add value, signal product efficacy, and provide emotional and functional benefits.
Counteracting malodors, inducing a sense of well-being and creating emotional connections are just a few of the ways in which fragrance technologies are addressing changing consumer needs, product specifications and performance targets.
This roundtable, featuring industry experts, will discuss the innovations that will drive future product development.
Fragrance Education and Research
Panelists: Christophe Laudamiel, Master Perfumer, DreamAir Studio
Dr. Claus Noppeney, Professor, Bern University of the Arts & Business School at Bern University of Applied Sciences
Jenny Tillotson, PhD, Central Saint Martins / Sensory Design & Technology Ltd
Tuesday, June 10 4:00–5:00pm
New frontiers in scent.
Unleashing the Power of Education.
New Scents in Action: the Potential of Organizational Research for Perfumery
Dr. Claus Noppeney will discuss how perfume-making, scent and smell are new and hot topics in management and organization studies. This talk presents some recent approaches and explores the potential for perfumery. How can the industry benefit from this research?
The Role of Packaging in the Sensory Experience of Products
Moderator: Jeff Falk, Editor in Chief GCI and Cosmetics & Toiletries, Allured Business Media
Tuesday, June 10 4:00–5:00pm
The look and feel of a product’s packaging—even down to the noise it makes—can impact perception of a brand. MWV research demonstrates that how a fragrance spray feels during application can actually enhance the consumer’s emotional connection to a product identity and help elevate their perception of a brand. The more positive the experience, the more likely the consumer is to choose the fragrance brand again.
Wednesday, June 11
IFRA Session: Building Consumer Confidence through Effective Risk Management
Moderator: Hans Bender, Consultant, External Relations
Speakers: David Basketter , Consultant, Toxicologist
Paul Chowhan, Ministry of Health, Canada
Julie Girling, MEP for the South West, United Kingdom, European Parliament
Stefan Schreck, Head of Unit, European Commission - DG SANCO C2
Matthias Vey, Scientific Director, IFRA
Wednesday, June 11 9:00–10:00am
Keynote speech by Julie Girling, MEP for the South West, United Kingdom (invited), followed by a panel discussion.
Developed in cooperation with the International Fragrance Association, this session will focus on current risk management approaches used by regulators and how they can instill consumer confidence if applied proportionately.
IFRA Session: Enhancing Innovation Through the Appropriate Protection of Trade Secrets
Moderator: Thomas Tindemans, CEO, H+K Strategies, Global Co-Head Public Affairs, Hill+Knowlton Strategie
Panelists: Michael Carlos, President, Fragrance Division, Givaudan
Charles Cronin, Lecturer in Law, University of Southern California Law School
Claire Guillemin, Expert for Trade Secrets, IP and EU Advocacy
Florina Telea, Policy Officer, Legal Adviser, European Commission (invited)
Wednesday, June 11 10:00–11:00am
Keynote speech followed by a panel discussion.
Developed in cooperation with the International Fragrance Association, this session will scope the various areas of intellectual property or know-how in the fragrance industry, including copyright and trade secrets, and discuss their application and areas for improvement.
Growth Markets: Africa & Middle East
Wednesday, June 11 2:00–3:00pm
The Middle East accounts for approximately 6% of the fragrance industry, according to numbers cited by the International Fragrance Association. Meanwhile, Africa presents a frontier market with highly variable local market conditions throughout the continent.
During a presentation and panel discussion, industry experts will discuss:
- Fragrances in the context of the wider beauty industry
- Major growth segments for fragrances/fragranced consumer products
- Key growth country markets
- Local consumption and expenditure patterns
- Evolving retail structures and channel shifts
- Future potential for the premium segment
Panelists: Mickael Blais , Sustainability Programme Leader, Givaudan
Saori Dubourg, President, Nutrition & Health Division, BASF
Jonathan Warr, Senior Vice President Research & Development, Takasago International Corp.
Wednesday, June 11 2:00–3:00pm
What does sustainability mean for fragranced brands and products? This interactive panel of industry experts will address:
- Effects on consumer needs and habits
- Effects on product development and formulations
- Impact of resource scarcity and environmental factors
- Cost-effective technology needs to address sustainability
- Ingraining sustainability into organizations
This discussion will complement "Ingredients for a Sustainable Future," taking place Thursday, June 12, from 1:00–2:00 pm.
Industry Growth Markets: Latin America
Wednesday, June 11 4:00–5:00pm
Beauty sales in Latin America reached about $80 billion in 2012, according to a 2013 report in GCI Magazine. Brazil's 2012 cosmetic and perfume sales reached $15.4 billion, according to the same report. Meanwhile, South America alone accounts for about 6% of fragrance sales, according to the International Fragrance Association.*
To provide insights into this increasingly important region, the World Perfumery Congress will host a range of experts discussing:
- The unique and changing consumer needs of Latin American markets
- Growth markets and product categories
- How local and multinational players are connecting with consumers
- Macro trends driving the market
- Product innovations
- The future for fragrance, beauty and beyond in Latin America
*Source: IAL Consultants
Thursday, June 12
Speakers: To be announced
Thursday, June 12 9:00–9:30am
Prix International du Parfumeur Créateur 2014
(2014 International Perfumer Award)
William Lambert Award
William Lambert served as editor of The American Perfumer, a precursor of Perfumer & Flavorist Magazine, until its sale in 1960. Lambert was named an honorary member of the American Society of Perfumers (ASP) in 1953 and left his home to the organization upon his death. In recognition of his generosity, loyalty and commitment to the organization, the ASP has named its award in his memory.
The Future of Fragrance
Panelists: Sarah Bensadoun, Coordinator, Fleurs d'Exception du Pays de Grasse
Michael Carlos, President, Fragrance Division, Givaudan
Patricia de Nicolaï Michau, Parfumeur Créateur and President, l’Osmothèque
Thursday, June 12 9:30–10:30am
Industry experts reflect on the future of the industry, as well as what we can learn from the past.
Michael Carlos will present his reflections on the state and future of the industry.
"The Mission of the Osmothèque in Today’s Fragrance Industry," presented by Patricia de Nicolaï Michau, will ask: Where would intelligence be without memory? Where would creation be without the past? How could one create new perfumes without understanding the old? The Osmothèque (from the Greek osmē, meaning "scent," and the French bibliothèque, meaning "library’) is the world’s largest olfactory archive. This session will feature a quick smelling session featuring the famous Chypre (Coty, 1917), Crêpe de Chine (Millot, 1925) and more, creations predating today's oakmoss regulations.
Ingredients for a Sustainable Future
Panelists: Boet Brinkgreve, President Ingredient Division, Firmenich
Jason Kelly, Founder, Ginkgo Bioworks
Torsten Kulke, VP Global Innovation, Fragrances & Oral Care, Symrise AG
Bernard Toulemonde, General Manager, IFF-LMR Naturals, International Flavors & Fragrances/LMR
Thursday, June 12 1:00–2:00pm
This panel discussion will comprise expert insights into the ways in which sustainability needs will continue to impact the perfumer's palette.
Topics for discussion will include:
- Biotechnology/synthetic biology/cultured ingredients
- Green chemistry
- Impacts on R&D pipelines
- Ethical sourcing
- Ingredient alternatives
- What's next for sustainable fragrance ingredients
This discussion will complement "Smart Sustainability," taking place Wednesday, June 11, 2:00–3:00 pm.
Reinventing Consumer Engagement in a Multichannel World
Thursday, June 12 1:00–2:00pm
This panel discussion will focus on new approaches and innovations in connecting with global consumers of fragrance and fragranced products.
The discussion will address several facets, including:
- Changing models of product development and consumer engagement
- Increasing amounts of competition
- The need to be global
- Connecting with consumers on at every touchpoint, including social media
Moderator: Jim Krivda, Senior Perfumer, Vice President, MANE
Panelists: Jordi Castells, VP Perfumery
Emilie Coppermann, Senior Perfumer, Symrise AG
Anne Flipo, Perfumer, International Flavors & Fragrances/LMR
Rafael Trujillo, Research Fellow and Senior Perfumer, The Procter & Gamble Co.
Thursday, June 12 3:00–4:00pm
In celebration of the art and science of perfumery, the World Perfumery Congress presents a panel discussion among some of perfumery’s leading creative minds. These leading creative minds will address:
- The changing role of perfumers
- The evolving creative process
- The future of perfumery
Join us for this rare event.
All exhibitors, sessions, presenters, times and locations are subject to change without notice.