The 2016 WPC conference program will focus on the theme “Scents & Sustainability: A Responsible Future for Fragrance,” bringing forward insights from industry thought leaders while also focusing on new opportunities in sustainability.
Monday, June 13
Jasmine Sambac, Starflower and Coffee Blossom for Perfumery
Monday, June 13 2:00–2:45pm
This two-part presentation exploring interesting botanicals begins with Felix Buccellato answering the question 'why doesn't jasmine absolute smell like the flower?' An examination of direct methylene chloride extraction of blossoms directly from the plant reveals significant differences in component percentages, as well as the discovery of previously unidentified components in the extract compared to commercial jasmine absolute. Buccellato will discuss what the differences mean to the overall profile and natural character of the flower in contrast to the commercial qualities. Further, he will present starflower extract.
Andrea Francés will then delve into the potential of coffee blossom, a novel white flower that can be added to perfumers' arsenals alongside other widely used white flowers. The hexanic concrete has a yield typical of white flowers, and is true to the smell of the blossom, with deep balsamic undertones and delicate floral touches. In addition, the flowers are widely available (there are 152,000 hectares of coffee farms in El Salvador alone) and are self-fertilized when they open, making their potential for fragrance creation enormous and practical.
Botanical Genius—The Language of Flowers
Speaker: Xavier Ormancey, Director of Research and Innovation, Yves Rocher
Monday, June 13 5:00–5:45pm
Botanicals use chemical signals to attract insects and to repulse predators. In short, the communicate through volatiles. A few plants can also “smell” in order to determine which direction it is better to grow. Is there a kind of intelligence inherent in these plants? What fragrant volatiles are used for which purpose? How are they perceived by insects, animals and humans? Why do humans like many flower scents even though humans have nothing to do with pollination? Do plants manipulate us? This presentation will reveal the lost language of flowers based on a scientific overview of recent and past discoveries.
Tuesday, June 14
Designing and Assessing Green Fragrances
Speaker: Tony Phan, Process & Project Engineer, MANE
Tuesday, June 14 2:00–2:45pm
Consumers expect sustainable fragrances with low environmental footprints, and they expect them to be created with renewable resources—but no method exists to clearly prove that a fragrance is sustainable. However, green chemistry, as a philosophy, provides useful guidelines to design safer products for health and environment, and a novel method based on green chemistry that can help assess the "greenness" of ingredients and fragrances will be explained during this session. Further, the presented method is available to both chemists and perfumers, and it has already been used to assess more than 1,000 ingredients have to build a green database.
Wednesday, June 15
Opportunities in Fragrance—Visual Impairment and Smelling Ability, Body Odor and Fragrance Choice
Wednesday, June 15 2:00–2:45pm
In the first part of a discussion of opportunities in fragrance, Garry Dix will present research that has provided empirical support to the anecdotal idea that the blind and visually impaired (VI) often experience an increase in acuity and perception in their sense of smell. Results showed that VI individuals are at least twice as likely to pass the smelling test, a tool used by the fragrance industry to measure olfactory acuity. These findings suggest that VI individuals are an unexplored pool of talent for the fragrance industry.
Next, Kate Williams will present the results of a collaborative study by Seven Scent and Stirling University that looks at the perceptual qualities of body odor and how these interact with fragrance to influence consumer choice. Research suggests an individual’s body odor varies in relation to their immune function and these differences are detectable by others. If we use fragrance experts to classify body odors into different "types," fragrance can be designed to target each profile. In addition, gender-related differences in body odors could be used to aid fragrance creation for men’s, women’s and unisex products.
Fixatives for Fragrance—Extending Impact, Stimulating Pheromones
Wednesday, June 15 3:00–3:45pm
Fragrance has been presented as an empirical science for many years, but that's changing as new technologies and tools are able to measure hedonic sensations in consumers as they react to fragrances.
In this two part presentation, Gustavo de Campos Dieamant will present the results of a study for extending the perception of the first sensations of a perfume. With knowledge and combination of technologies and raw materials, perfumers can provide a better fixing of top notes without changing the olfactory identity and physical chemical properties of current fragrances.
Tiago Martinello will discuss the increased synthesis of pheromones, which trigger physiological responses, through the use of active plant technology. Study results show that a group of men who used a hydro-alcoholic solution containing the active technology exhibited a significant increase in select hormones, suggesting a prolonged and cumulative stimulatory effect on the synthesis of pheromones.
All exhibitors, sessions, presenters, times and locations are subject to change without notice.