About the Conference

View Session Schedule

English will be the official conference language

WPC Advisory Board

  • Ted Kesten
    CEO, Belmay
  • Marvel Fields
    Perfumer, Symrise; Chairperson, American Society of Perfumers
  • Steve Hicks
    Director, Research & Development, Flavor & Fragrance Development Global Capability, P&G
  • Pierre Sivac
    President, IFRA
  • Dennis Maroney
    Senior Perfumer, IFF; President, American Society of Perfumers
  • Jeb Gleason-Allured
    Editor, Perfumer & Flavorist magazine; Program Director, WPC 2012

Held in the United States for the first time in many years, the 2012 WPC will unite brand, perfumery and ingredient intelligence by providing a fresh mix of fragrance industry voices, including marketers, management, ingredient and R&D experts, perfumers and analysts, who will address:

  • The influence of fragrance on global purchasing habits
  • Changing consumer behaviors
  • Challenges to the industry’s confidential business information
  • The continuous evolution of the perfumer’s natural and synthetic palette
  • Research & Development
  • Ingredient availability
  • Future R&D needs
  • Perfumer insights on applying creativity and inspiration

Together, these voices will explore new strategies for cracking the consumer code, and pursuing ingredient, creative and technological innovations for more imaginative and effective fragrances and fragranced brands.