Exhibitor Marketing Trails
The Expo Hall at WPC 2018 will feature specially curated Marketing Trails that showcase the newest fragrance ingredients and trend-driven innovation from around the world.
Marketing Trails will help perfumers, chemists, marketers and product developers to navigate the Expo Hall and locate relevant suppliers and insights to inspire their next project.
These curated categories include:
Ingredients and technologies that advance the use of biotechnology in fragrance. Fragrance Delivery and Performance Trail
Technologies that enhance the performance and/or delivery of a fragrance, including delivery systems, encapsulation technologies, odor masking technologies, etc. Functional Fragrance Trail
Ingredients and technologies that serve an additional functional purpose in finished products, including cosmetic effects, preservation, antimicrobial activity, etc. Manufacturing, Equipment & Logistics Trail
Leading-edge suppliers of robots, software, warehousing, shipping, etc. Natural Focus Trail
Beautiful, complex, consumer-pleasing materials. New Ingredients Trail
Offerings new to suppliers’ catalogs, including new introductions, new or refined qualities, newly released captives, etc. Packaging & Sampling Trail
Curated suppliers of drums, canisters, bottles, blotters, mouillettes, single and multi-use sampling solutions, etc. Sustainability Innovation Trail
Ingredients, processes and programs that improve the environment, local communities and/or the supply chain for a better planet. Wellness Trail
On-trend ingredients that are designed to enhance the mind, body or spirit in applications such as personal care, aromatherapy, phytotherapy, etc. WPC Debut Trail
New ingredients that have never before been shown publicly.