Session Type = Keynote
Tuesday, June 05, 9:15 AM - 10:00 AM
Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Mass brands still have a place but need to tap into a new era of aspiration centred on lifestyle. Fragrance players are seeking growth in...
Wednesday, June 06, 9:15 AM - 10:00 AM
In the opening keynote, NEST Fragrances' Laura Slatkin, founder and executive chairman, and Nancy McKay, CEO, will discuss the business and creativity in driving their innovative brand through today's omnichannel distribution.
Wednesday, June 06, 3:05 PM - 3:25 PM
E-commerce and non-traditional retail have consequences on the fragrance industry. In his opening keynote, Maurizio Volpi will address the opportunities for the fragrance industry to create value across all type of retail: from new e-commerce players to more traditional retails....
Thursday, June 07, 9:15 AM - 10:00 AM
Phlur's unique approach to product development is rooted in shaking up the traditional fine fragrance business model. The retail experience, along with creativity, marketing and sampling processes are all components of telling a new multisensory story to conscious consumers. In his opening keynote, Eric Korman, CEO, will discuss these key drivers...