This year’s congress will address A Sense of What’s Next in fragrance. Join us for our different education opportunities:

Keynotes Sessions: Start each day with us on the main stage as we welcome this year's Keynote Speakers. All attendees are welcome to attend the Keynote Sessions.
Conference Sessions:
Join us on the main stage as this year's congress will address A Sense of What's Next in fragrance. All attendees are welcome to attend the Conference Sessions.
Master Perfumer Sessions:
NEW This Year! WPC has invited Master Perfumers to share their knowledge and insight with their fellow perfumers. Master Perfumer sessions are exclusively available for attendees who are approved and registered as a Perfumer only.
Petite WPC:
Offered as an extension of the Conference, join us while visiting the Expo Hall for a Petit WPC talk - a more intimate review of A Sense of What's Next. All attendees are welcome to attend the Petit WPC sessions, however, limited seats will be available.

English will be the official language of the World Perfumery Congress

Tuesday, June 05, 9:15 AM - 10:00 AM

    Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Mass brands still have a place but need to tap into a new era of aspiration centred on lifestyle. Fragrance players are seeking growth in... Read More
    Speaker(s)
    Keynote
    Hannah Symons
    Beauty and Fashion Research Manager
    Euromonitor International
    • Keynote

    Tuesday, June 05, 10:00 AM - 10:45 AM

      *Please note this workshop will be conducted in French. Join master perfumer, Jean-Claude Ellena, in his poetic masterclass about his creative expression in perfumery. With simplicity and an astute attention to nature's details in his compositions, perfumers attending his class will learn more about his creative methods of bottling the world... Read More
      Speaker(s)
      Speaker
      Jean-Claude Ellena
      Master Perfumer
      • Master Perfumer Session

      Tuesday, June 05, 11:00 AM - 11:45 AM

        New synthetic ingredients have defined many of the iconic fragrance launches of our time. From Charlie, to Cool Water, to the popularity of Bath & Body Works, the successful use of signature ingredients can create a unique effect that separates your fragrance from the pack and leaves consumers wanting more.... Read More
        Speaker(s)
        Speaker
        Robert Bedoukian, PhD
        President
        Bedoukian Research
        Speaker
        Zerlina Dubois
        Master Perfumer
        Procter & Gamble
        Handout(s)
        • Master Perfumer Session

        Tuesday, June 05, 12:30 PM - 1:00 PM

        • Room: Euterpe Meeting Room - Level 3
        For centuries perfume creators and manufacturers relied upon trade secrets to protect their proprietary formulas—the creation of which typically required years of skilled and creative experimentation and considerable financial outlay. Currently in the U.S. and EU, fragrances have nonetheless been recognized as trademarks denoting specific goods. Today, such secrets are difficult to maintain given... Read More
        Speaker(s)
        Speaker
        Christophe Laudamiel
        Master Perfumer
        DreamAir NYC
        Speaker
        Claire Guillemin, PhD
        Lawyer
        Bucerius Law School
        Handout(s)
        • Petit WPC Session

        Tuesday, June 05, 2:45 PM - 3:05 PM

        • Room: Athena Ballroom Level 2
        The Société Internationale des Parfumeurs Créateurs (SIPC) is working to express a larger vision for perfumers and perfumery in the industry. Master perfumer, Calice Becker will present a brief intro on SIPC and the global association mission to defend the name of the perfumer/creator, including the need for perfumers to work with... Read More
        Speaker(s)
        Speaker
        Calice Becker
        Speaker, Executive Perfumer
        International Society of Perfumer Creators (SIPC)
        Track(s)
        Handout(s)
        • Conference Session - Main Stage

        Tuesday, June 05, 3:05 PM - 3:50 PM

        • Room: Athena Ballroom Level 2
        Fragrance has the power to enhance lives, bringing moments of delight and joy to the world. As the industry creates, innovates, and grows, it is critical that policies we advance – legislative, regulatory, and finished goods and retailer programs – foster our ability to continue enhancing lives. In this session,... Read More
        Speaker(s)
        Panel Member
        Farah Ahmed
        President & CEO
        Fragrance Creators Association
        Panel Member
        Martina Bianchini
        Speaker, President
        IFRA-The International Fragrance Association
        Panel Member
        Pamela Oskiuta
        Senior Director of Sustainability
        SC Johnson
        Handout(s)
        • Conference Session - Main Stage

        Tuesday, June 05, 4:05 PM - 4:25 PM

        • Room: Athena Ballroom Level 2
        In this talk, Wilson-Brown will discuss some of the challenges inherent in the recreation of historic perfumes; the impact historic scents could have on society; and how the perfume industry can adapt to the new culture of transparency and open access heralded by the internet age....
        Speaker(s)
        Speaker
        Saskia Wilson-Brown
        Founder and Executive Director
        The Institute of Art and Olfaction
        Handout(s)
        • Conference Session - Main Stage

        Tuesday, June 05, 4:30 PM - 4:50 PM

        • Room: Athena Ballroom Level 2
        In recent years many companies embarked on a journey to redefine the purpose of their business and their brands. This broad movement in today’s business should make us reflect on the purpose of our industry. While we are sometimes challenged by new consumers' expectations, our industry has made noticeable progress... Read More
        Speaker(s)
        Speaker
        Bérangère Magarinos-Ruchat
        VP, Global Head of Sustainability
        Firmenich
        Handout(s)
        • Conference Session - Main Stage

        Tuesday, June 05, 4:50 PM - 5:00 PM

        • Room: Athena Ballroom Level 2
        Focusing on the question ‘why?’ Armand will discuss in his closing keynote how new cultural values around the world are redefining the purpose of our métier and the solutions we provide for the long-term. In a world increasingly under societal and environmental pressures, crafting perfumery and ingredients with a lasting positive... Read More
        Speaker(s)
        Keynote
        Armand de Villoutreys
        President of Perfumery & Ingredients
        Firmenich
        Handout(s)
        • Keynote

        Wednesday, June 06, 9:15 AM - 10:00 AM

        • Room: Athena Ballroom Level 2
        Phlur's unique approach to product development is rooted in shaking up the traditional fine fragrance business model. The retail experience, along with creativity, marketing and sampling processes are all components of telling a new multisensory story to conscious consumers. In his opening keynote, Eric Korman, CEO, will discuss these key drivers... Read More
        Speaker(s)
        Keynote
        Eric Korman
        Speaker
        Phlur
        Handout(s)
        • Keynote

        Wednesday, June 06, 10:00 AM - 10:45 AM

        • Room: Euterpe Meeting Room - Level 3
        One of the most important aspects in fragrance is sillage, or the trail of scent—a critical element of the scent experience. Benaim and Brahms will discuss creative and technical drivers of sillage and its application to the perfume development process. The discussion will focus on both the perfumers' understanding of how... Read More
        Speaker(s)
        Speaker
        Carlos Benaim
        Master Perfumer
        International Flavors and Fragrances, Inc.
        Speaker
        John Brahms, PhD
        Global ST&I Director, Fine Fragrances
        International Flavors and Fragrances, Inc.
        Handout(s)
        • Master Perfumer Session

        Wednesday, June 06, 11:00 AM - 11:45 AM

        • Room: Euterpe Meeting Room - Level 3
        What does it take to succeed as a perfumer? As a master perfumer with notable wins, Calice Becker will share her experience of balancing a creative and business-oriented mindset on the job. A burgeoning perfumer, Linda Song will speak about navigating her career in an evolving fragrance landscape....
        Speaker(s)
        Speaker
        Calice Becker
        Speaker, Executive Perfumer
        International Society of Perfumer Creators (SIPC)
        Speaker
        Linda Song
        Perfumer
        Givaudan
        Track(s)
        • Master Perfumer Session

        Wednesday, June 06, 12:30 PM - 1:00 PM

        • Room: Euterpe Meeting Room - Level 3
        This presentation introduces hydrocarbon solvents from renewable botanical sources as alternative tools for the creation of innovative fragrance materials and perfumes. Plant-based hydrocarbons such as coconut, palm, or rapeseed alkanes (INCI) have recently become available on the cosmetic ingredient market, where they are welcome as petrochemical-free emollients and natural alternatives to... Read More
        Speaker(s)
        Speaker
        Reimar Bruening, PhD
        Owner
        California Cosmetic Creations
        Handout(s)
        • Petit WPC Session

        Wednesday, June 06, 3:05 PM - 3:25 PM

        • Room: Athena Ballroom Level 2
        E-commerce and non-traditional retail have consequences on the fragrance industry. In his opening keynote, Maurizio Volpi will address the ​opportunities for the fragrance industry to create value across all type of retail: from new e-commerce players to more traditional​ retails....
        Speaker(s)
        Keynote
        Maurizio Volpi
        President of Fragrance Division
        Givaudan
        Handout(s)
        • Keynote

        Wednesday, June 06, 3:25 PM - 3:50 PM

        • Room: Athena Ballroom Level 2
        This presententation surveys the cultural and business landscape from which niche perfumery originated, including its subsequent category splintering. Bulliqi will discuss what consumer behavior and shifts in scent culture over the last twenty years can tell us about the future of niche perfumery in terms of brand marketing, perfumers’ creative... Read More
        Speaker(s)
        Speaker
        Eddie Bulliqi
        Fragrance journalist
        Handout(s)
        • Conference Session - Main Stage

        Wednesday, June 06, 4:05 PM - 4:50 PM

        • Room: Athena Ballroom Level 2
        What are the biggest changes that will shape the fragrance industry in the next decade? Fragrance industry executives from leading houses will join together on stage to discuss the state of the fragrance business and market, as well as key challenges and opportunities in the near term. Discussion points include: Current and... Read More
        Speaker(s)
        Panel Member
        Dionisio Ferenc
        Global VP Fine Fragrances
        International Flavors & Fragrances
        Moderator
        Farah Ahmed
        President & CEO
        Fragrance Creators Association
        Panel Member
        Felix Mayr-Harting
        Global Head of Fine Fragrances
        Givaudan
        Panel Member
        Jerry Vittoria
        President, Fine Fragrance Worldwide
        Firmenich
        Panel Member
        Ricardo Omori
        Senior Vice President, Global Find Fragrance & Speaker
        Symrise
        • Conference Session - Main Stage

        Thursday, June 07, 9:15 AM - 10:00 AM

        • Room: Athena Ballroom Level 2
        In the opening keynote, NEST Fragrances' Laura Slatkin, founder and executive chairman, and Nancy McKay, CEO, will discuss the business and creativity in driving their innovative brand through today's omnichannel distribution. ...
        Speaker(s)
        Keynote
        Laura Slatkin
        Executive Chairman & Founder
        NEST Fragrances
        Keynote
        Nancy McKay
        Chief Executive Officer
        NEST Fragrances
        Handout(s)
        • Keynote

        Thursday, June 07, 10:15 AM - 11:00 AM

        • Room: Euterpe Meeting Room - Level 3
        Hedonic qualities and positive emotions have always been the main driver of perfumers’ creativity. Today, consumers are increasingly looking for brands and products that respect both this traditional hedonic feeling and another value related at a same time to earth’s biodiversity and economic development of society. They are also willing to know... Read More
        Speaker(s)
        Speaker
        Gilles Oddon
        Senior VP of Synthesis, PhD in Organic Chemistry
        Firmenich
        Speaker
        Olivier Cresp
        Master Perfumer
        Firmenich
        Handout(s)
        • Master Perfumer Session

        Thursday, June 07, 11:15 AM - 12:00 PM

        • Room: Euterpe Meeting Room - Level 3
        Unlike most artistic mediums, such as visual arts or music, the understanding of scent is not taught to schoolchildren. As such, most people around the world do not know what a perfumer is, and most perfumers must seek out their own olfactory inspirations. Symrise perfumers Emilie Copperman and Dave Apel... Read More
        Speaker(s)
        Panel Member
        Dave Apel
        Vice President, Senior Perfumer
        Symrise
        Panel Member
        Émilie Copperman
        Master Perfumer
        Symrise
        Panel Member
        Mathieu Chévara
        Art Director, Co-Publisher
        Nez - The Olfactory Magazine
        • Master Perfumer Session

        Thursday, June 07, 12:30 PM - 1:00 PM

        • Room: Euterpe Meeting Room - Level 3
        The International Dialogue for the Evaluation of Allergens (IDEA) is a multi-stakeholder initiative facilitated by the International Fragrance Association (IFRA) and supported by the European Commission. IDEA brings together experts from academia, the fragrance industry and its customers and provides a consensual and transparent framework for assessing fragrance sensitizers globally. The... Read More
        Speaker(s)
        Panel Member
        Dr.  Helmut Greim
        MD
        Panel Member
        Dr  Matthias Vey
        Scientific Director
        IFRA-The International Fragrance Association
        Panel Member
        Neil Owen
        Head of Analysis in Regulatory Affairs and Product Safety, Fragrance
        Givaudan
        Panel Member
        Veronique Scailteur
        Director External Relations Perfumes
        Chanel
        Handout(s)
        • Petit WPC Session

        Thursday, June 07, 3:05 PM - 3:25 PM

        • Room: Athena Ballroom Level 2
        In 1947, Tide was introduced to the public following a successful market test as the first synthetic heavy-duty granular detergent. The same year, the perfume for the detergent was added. This date marks the beginning of a journey that has, to a large degree, influenced the perfume industry and shaped the olfactive landscape... Read More
        Speaker(s)
        Speaker
        Rafael Trujillo
        Speaker
        Procter & Gamble
        Handout(s)
        • Conference Session - Main Stage

        Thursday, June 07, 3:30 PM - 3:50 PM

        • Room: Athena Ballroom Level 2
        Our industry is at a crossroad. On one hand it is the most vibrant it has been in a long time and enjoying growth, but on the other, it is facing significant threats that if not addressed could curtail our growth significantly. Some of the threats are external and known,... Read More
        Speaker(s)
        Speaker
        Miguel Alemañy
        Director of R&D, Flavors and Fragrances
        Procter & Gamble
        Handout(s)
        • Conference Session - Main Stage

        Thursday, June 07, 4:05 PM - 4:25 PM

        • Room: Athena Ballroom Level 2
        Social media has changed—in an irreversible fashion—the way people desire, discover and understand perfumes. Laudamiel and Ryan share their unique initiatives of telling the public the story of how fine fragrances are actually created to enhance the general appreciation around perfume making. Consumers now demand knowledge, transparency, and authenticity in... Read More
        Speaker(s)
        Speaker
        Christophe Laudamiel
        Master Perfumer
        DreamAir NYC
        Speaker
        Josiah Ryan
        Senior Producer - Social Media
        CNN
        • Conference Session - Main Stage

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