This year’s congress will address A Sense of What’s Next in fragrance. Join us for our different education opportunities:

Keynotes Sessions: Start each day with us on the main stage as we welcome this year's Keynote Speakers. All attendees are welcome to attend the Keynote Sessions.
Conference Sessions:
Join us on the main stage as this year's congress will address A Sense of What's Next in fragrance. All attendees are welcome to attend the Conference Sessions.
Master Perfumer Sessions:
NEW This Year! WPC has invited Master Perfumers to share their knowledge and insight with their fellow perfumers. Master Perfumer sessions are exclusively available for attendees who are approved and registered as a Perfumer only.
Petite WPC:
Offered as an extension of the Conference, join us while visiting the Expo Hall for a Petit WPC talk - a more intimate review of A Sense of What's Next. All attendees are welcome to attend the Petit WPC sessions, however, limited seats will be available.

English will be the official language of the World Perfumery Congress

Tuesday, June 05, 9:15 AM - 10:00 AM

    Mature fragrance markets are responding to a shift in consumer priorities by gearing strategies towards creating meaning and value, sacrificing short-term gains for long-term loyalty. Mass brands still have a place but need to tap into a new era of aspiration centred on lifestyle. Fragrance players are seeking growth in... Read More
    Speaker(s)
    Keynote
    Hannah Symons
    Beauty and Fashion Research Manager
    Euromonitor International
    • Keynote

    Tuesday, June 05, 10:00 AM - 10:45 AM

      *Please note this workshop will be conducted in French. Join master perfumer, Jean-Claude Ellena, in his poetic masterclass about his creative expression in perfumery. With simplicity and an astute attention to nature's details in his compositions, perfumers attending his class will learn more about his creative methods of bottling the world... Read More
      Speaker(s)
      Speaker
      Jean-Claude Ellena
      Master Perfumer
      • Master Perfumer Session

      Tuesday, June 05, 11:00 AM - 11:45 AM

        New synthetic ingredients have defined many of the iconic fragrance launches of our time. From Charlie, to Cool Water, to the popularity of Bath & Body Works, the successful use of signature ingredients can create a unique effect that separates your fragrance from the pack and leaves consumers wanting more.... Read More
        Speaker(s)
        Speaker
        Robert Bedoukian, PhD
        President
        Bedoukian Research
        Speaker
        Zerlina Dubois
        Master Perfumer
        Procter & Gamble
        • Master Perfumer Session

        Tuesday, June 05, 12:30 PM - 1:00 PM

          For centuries perfume creators and manufacturers relied upon trade secrets to protect their proprietary formulas—the creation of which typically required years of skilled and creative experimentation and considerable financial outlay. Currently in the U.S. and EU, fragrances have nonetheless been recognized as trademarks denoting specific goods. Today, such secrets are difficult to maintain given... Read More
          Speaker(s)
          Speaker
          Christophe Laudamiel
          Master Perfumer
          DreamAir NYC
          Speaker
          Claire Guillemin, PhD
          Lawyer
          Bucerius Law School
          • Petit WPC Session

          Tuesday, June 05, 2:45 PM - 3:05 PM

            The Société Internationale des Parfumeurs Créateurs (SIPC) is working to express a larger vision for perfumers and perfumery in the industry. Master perfumer, Calice Becker will present a brief intro on SIPC and the global association mission to defend the name of the perfumer/creator, including the need for perfumers to work with... Read More
            Speaker(s)
            Speaker
            Calice Becker
            Speaker
            SIPC/Givaudan
            Track(s)
            • Conference Session - Main Stage

            Tuesday, June 05, 3:05 PM - 3:50 PM

              Fragrance has the power to enhance lives, bringing moments of delight and joy to the world. As the industry creates, innovates, and grows, it is critical that policies we advance – legislative, regulatory, and finished goods and retailer programs – foster our ability to continue enhancing lives. In this session,... Read More
              Speaker(s)
              Panel Member
              Farah Ahmed
              Speaker
              IFRA NA
              Panel Member
              Martina Bianchini
              Speaker
              IFRA Global
              Panel Member
              Pamela Oskiuta
              Senior Director of Sustainability
              SC Johnson
              • Conference Session - Main Stage

              Tuesday, June 05, 4:05 PM - 4:25 PM

                In this talk, Turin and Wilson-Brown will discuss some of the challenges inherent in the recreation of historic perfumes, particularly, Jacque Fath's Iris Gris from 1947; as well as the importance of heritage in perfumery; the impact historic scents can have on the industry as a whole; and how the... Read More
                Speaker(s)
                Speaker
                Luca Turin, PhD
                Stavros Niarchos Researcher
                BSRC Alexander Fleming
                Speaker
                Saskia Wilson-Brown
                Speaker
                The Institute of Art and Olfaction
                • Conference Session - Main Stage

                Tuesday, June 05, 4:30 PM - 4:50 PM

                  In recent years many companies embarked on a journey to redefine the purpose of their business and their brands. This broad movement in today’s business should make us reflect on the purpose of our industry. While we are sometimes challenged by new consumers' expectations, our industry has made noticeable progress... Read More
                  Speaker(s)
                  Speaker
                  Bérangère Magarinos-Ruchat
                  VP, Global Head of Sustainability
                  Firmenich
                  • Conference Session - Main Stage

                  Tuesday, June 05, 4:50 PM - 5:00 PM

                    Focusing on the question ‘why?’ Armand will discuss in his closing keynote how new cultural values around the world are redefining the purpose of our métier and the solutions we provide for the long-term. In a world increasingly under societal and environmental pressures, crafting perfumery and ingredients with a lasting positive... Read More
                    Speaker(s)
                    Keynote
                    Armand de Villoutreys
                    President of Perfumery & Ingredients
                    Firmenich
                    • Keynote

                    Wednesday, June 06, 9:15 AM - 10:00 AM

                      Phlur's unique approach to product development is rooted in shaking up the traditional fine fragrance business model. The retail experience, along with creativity, marketing and sampling processes are all components of telling a new multisensory story to conscious consumers. In his opening keynote, Eric Korman, CEO, will discuss these key drivers... Read More
                      Speaker(s)
                      Keynote
                      Eric Korman
                      Speaker
                      Phlur
                      • Keynote

                      Wednesday, June 06, 10:00 AM - 10:45 AM

                        One of the most important aspects in fragrance is sillage, or the trail of scent—a critical element of the scent experience. Benaim and Brahms will discuss creative and technical drivers of sillage and its application to the perfume development process. The discussion will focus on both the perfumers' understanding of how... Read More
                        Speaker(s)
                        Speaker
                        Carlos Benaim
                        Master Perfumer
                        International Flavors and Fragrances, Inc.
                        Speaker
                        John Brahms, PhD
                        Global ST&I Director, Fine Fragrances
                        International Flavors and Fragrances, Inc.
                        • Master Perfumer Session

                        Wednesday, June 06, 11:00 AM - 11:45 AM

                          What does it take to succeed as a perfumer? As a master perfumer with notable wins, Calice Becker will share her experience of balancing a creative and business-oriented mindset on the job. A burgeoning perfumer, Linda Song will speak about navigating her career in an evolving fragrance landscape....
                          Speaker(s)
                          Speaker
                          Calice Becker
                          Speaker
                          SIPC/Givaudan
                          Speaker
                          Linda Song
                          Speaker
                          Givaudan
                          Track(s)
                          • Master Perfumer Session

                          Wednesday, June 06, 12:30 PM - 1:00 PM

                            This presentation introduces hydrocarbon solvents from renewable botanical sources as alternative tools for the creation of innovative fragrance materials and perfumes. Plant-based hydrocarbons such as coconut, palm, or rapeseed alkanes (INCI) have recently become available on the cosmetic ingredient market, where they are welcome as petrochemical-free emollients and natural alternatives to... Read More
                            Speaker(s)
                            Speaker
                            Reimar Bruening, PhD
                            Owner
                            California Cosmetic Creations
                            • Petit WPC Session

                            Wednesday, June 06, 3:05 PM - 3:25 PM

                              E-commerce and non-traditional retail have consequences on the fragrance industry. In his opening keynote, Maurizio Volpi will address the ​opportunities for the fragrance industry to create value across all type of retail: from new e-commerce players to more traditional​ retails....
                              Speaker(s)
                              Keynote
                              Maurizio Volpi
                              President of Fragrance Division
                              Givaudan
                              • Keynote

                              Wednesday, June 06, 3:25 PM - 3:50 PM

                                This presententation surveys the cultural and business landscape from which niche perfumery originated, including its subsequent category splintering. Bulliqi will discuss what consumer behavior and shifts in scent culture over the last twenty years can tell us about the future of niche perfumery in terms of brand marketing, perfumers’ creative... Read More
                                Speaker(s)
                                Speaker
                                Eddie Bulliqi
                                Fragrance journalist
                                • Conference Session - Main Stage

                                Wednesday, June 06, 4:05 PM - 4:50 PM

                                  What are the biggest changes that will shape the fragrance industry in the next decade? Fragrance industry executives from leading houses will join together on stage to discuss the state of the fragrance business and market, as well as key challenges and opportunities in the near term. Discussion points include: Current and... Read More
                                  Speaker(s)
                                  Panel Member
                                  Felix Mayr-Harting
                                  Global Head of Fine Fragrances
                                  Givaudan
                                  Panel Member
                                  Jerry Vittoria
                                  President, Fine Fragrance Worldwide
                                  Firmenich
                                  Panel Member
                                  Ricardo Omori
                                  Speaker
                                  Symrise
                                  • Conference Session - Main Stage

                                  Thursday, June 07, 9:15 AM - 10:00 AM

                                    In the opening keynote, NEST Fragrances' Laura Slatkin, founder and executive chairman, and Nancy McKay, CEO, will discuss the business and creativity in driving their innovative brand through today's omnichannel distribution. ...
                                    Speaker(s)
                                    Keynote
                                    Laura Slatkin
                                    Executive Chairman & Founder
                                    NEST Fragrances
                                    Keynote
                                    Nancy McKay
                                    Chief Executive Officer
                                    NEST Fragrances
                                    • Keynote

                                    Thursday, June 07, 10:00 AM - 10:45 AM

                                      Hedonic qualities and positive emotions have always been the main driver of perfumers’ creativity. Today, consumers are increasingly looking for brands and products that respect both this traditional hedonic feeling and another value related at a same time to earth’s biodiversity and economic development of society. They are also willing to know... Read More
                                      Speaker(s)
                                      Speaker
                                      Gilles Oddon
                                      Senior VP of Synthesis, PhD in Organic Chemistry
                                      Firmenich
                                      Speaker
                                      Olivier Cresp
                                      Master Perfumer
                                      Firmenich
                                      • Master Perfumer Session

                                      Thursday, June 07, 11:00 AM - 11:45 AM

                                        Unlike most artistic mediums, such as visual arts or music, the understanding of scent is not taught to schoolchildren. As such, most people around the world do not know what a perfumer is, and most perfumers must seek out their own olfactory inspirations. Symrise perfumers Emilie Copperman and Dave Apel... Read More
                                        Speaker(s)
                                        Panel Member
                                        Dave Apel
                                        Vice President, Senior Perfumer
                                        Symrise
                                        Panel Member
                                        Émilie Copperman
                                        Master Perfumer
                                        Symrise
                                        Panel Member
                                        Mathieu Chévara
                                        Art Director, Co-Publisher
                                        Nez - The Olfactory Magazine
                                        • Master Perfumer Session

                                        Thursday, June 07, 12:30 PM - 1:00 PM

                                          The International Dialogue for the Evaluation of Allergens (IDEA) is a multi-stakeholder initiative facilitated by the International Fragrance Association (IFRA) and supported by the European Commission. IDEA brings together experts from academia, the fragrance industry and its customers and provides a consensual and transparent framework for assessing fragrance sensitizers globally. The... Read More
                                          Speaker(s)
                                          Panel Member
                                          Dr.  Helmut Greim
                                          MD
                                          Panel Member
                                          Dr  Matthias Vey
                                          Scientific Director
                                          International Fragrance Association (IFRA)
                                          Panel Member
                                          Neil Owen
                                          Head of Analysis in Regulatory Affairs and Product Safety, Fragrance
                                          Givaudan
                                          Panel Member
                                          Veronique Scailteur
                                          Director External Relations Perfumes
                                          Chanel
                                          • Petit WPC Session

                                          Thursday, June 07, 3:05 PM - 3:25 PM

                                            In 1947, Tide was introduced to the public following a successful market test as the first synthetic heavy-duty granular detergent. The same year, the perfume for the detergent was added. This date marks the beginning of a journey that has, to a large degree, influenced the perfume industry and shaped the olfactive landscape... Read More
                                            Speaker(s)
                                            Speaker
                                            Rafael Trujillo
                                            Speaker
                                            Procter & Gamble
                                            • Conference Session - Main Stage

                                            Thursday, June 07, 3:30 PM - 3:50 PM

                                              Our industry is at a crossroad. On one hand it is the most vibrant it has been in a long time and enjoying growth, but on the other, it is facing significant threats that if not addressed could curtail our growth significantly. Some of the threats are external and known,... Read More
                                              Speaker(s)
                                              Speaker
                                              Miguel Alemañy
                                              Director of R&D, Flavors and Fragrances
                                              Procter & Gamble
                                              • Conference Session - Main Stage

                                              Thursday, June 07, 4:05 PM - 4:25 PM

                                                Social media has changed—in an irreversible fashion—the way people desire, discover and understand perfumes. Laudamiel and Ryaacn share their unique initiatives of telling the public the story of how fine fragrances are actually created to enhance the general appreciation around perfume making. Consumers now demand knowledge, transparency, and authenticity in... Read More
                                                Speaker(s)
                                                Speaker
                                                Christophe Laudamiel
                                                Master Perfumer
                                                DreamAir NYC
                                                Speaker
                                                Josiah Ryan
                                                Senior Producer - Social Media
                                                CNN
                                                • Conference Session - Main Stage

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