Tuesday, June 05, 11:00 AM - 11:45 AM

    New synthetic ingredients have defined many of the iconic fragrance launches of our time. From Charlie, to Cool Water, to the popularity of Bath & Body Works, the successful use of signature ingredients can create a unique effect that separates your fragrance from the pack and leaves consumers wanting more.... Read More
    Speaker(s)
    Speaker
    Robert Bedoukian, PhD
    President
    Bedoukian Research
    Speaker
    Zerlina Dubois
    Master Perfumer
    Proctor & Gamble
    • Master Perfumer Session

    Tuesday, June 05, 12:30 PM - 1:00 PM

      For centuries perfume creators and manufacturers relied upon trade secrets to protect their proprietary formulas—the creation of which typically required years of skilled and creative experimentation and considerable financial outlay. Currently in the U.S. and EU, fragrances have nonetheless been recognized as trademarks denoting specific goods. Today, such secrets are difficult to maintain given... Read More
      Speaker(s)
      Speaker
      Charles Cronin
      Lawyer
      University of Southern California
      Speaker
      Claire Guillemin, PhD
      Lawyer
      Bucerius Law School
      • Petit WPC Session

      Tuesday, June 05, 4:05 PM - 4:25 PM

        In this talk, Turin and Wilson-Brown will discuss some of the challenges inherent in the recreation of historic perfumes, particularly, Jacque Fath's Iris Gris from 1947; as well as the importance of heritage in perfumery; the impact historic scents can have on the industry as a whole; and how the... Read More
        Speaker(s)
        Speaker
        Luca Turin, PhD
        Stavros Niarchos Researcher
        BSRC Alexander Fleming
        Speaker
        Saskia Wilson-Brown
        Executive Director
        The Institute for Art and Olfaction
        • Conference Session

        Tuesday, June 05, 4:30 PM - 4:50 PM

          In recent years many CEOs companies embarked on a journey to redefine the purpose of their business and the purpose of their brands. This broad movement in today’s business should make us reflect on the purpose of our industry. While we are sometimes challenged by new consumers expectations our industry... Read More
          Speaker(s)
          Speaker
          Berangere Magarinos-Ruchat
          VP, Global Head of Sustainability
          Firmenich
          • Conference Session

          Wednesday, June 06, 10:00 AM - 10:45 AM

            One of the most important aspects in fragrance is sillage, or the trail of scent—a critical element of the scent experience. Benhaim and Brahms will discuss creative and technical drivers of sillage and its application to the perfume development process. The discussion will focus on both the perfumers' understanding of how... Read More
            Speaker(s)
            Speaker
            Carlos Benaim
            Master Perfumer
            International Flavors and Fragrances, Inc.
            Speaker
            John Brahms, PhD
            Global ST&I Director, Fine Fragrances
            International Flavors and Fragrances, Inc.
            • Master Perfumer Session

            Wednesday, June 06, 12:30 PM - 1:00 PM

              This presentation introduces hydrocarbon solvents from renewable botanical sources as alternative tools for the creation of innovative fragrance materials and perfumes. Plant-based hydrocarbons such as coconut, palm, or rapeseed alkanes (INCI) have recently become available on the cosmetic ingredient market, where they are welcome as petrochemical-free emollients and natural alternatives to... Read More
              Speaker(s)
              Speaker
              Reimar Bruening, PhD
              Owner
              California Cosmetic Creations
              • Petit WPC Session

              Wednesday, June 06, 3:05 PM - 3:25 PM

                This presententation surveys the cultural and business landscape from which niche perfumery originated, including its subsequent category splintering. Bulliqi will discuss what consumer behavior and shifts in scent culture over the last twenty years can tell us about the future of niche perfumery in terms of brand marketing, perfumers’ creative... Read More
                Speaker(s)
                Speaker
                Eddie Bulliqi
                Fragrance journalist
                • Conference Session

                Thursday, June 07, 3:05 PM - 3:25 PM

                  Social media has changed—in an irreversible fashion—the way people desire, discover and understand perfumes. Laudamiel and Ryaacn share their unique initiatives of telling the public the story of how fine fragrances are actually created to enhance the general appreciation around perfume making. Consumers now demand knowledge, transparency, and authenticity in... Read More
                  Speaker(s)
                  Speaker
                  Christophe Laudamiel
                  Master Perfumer
                  DreamAir NYC
                  Speaker
                  Josiah Ryan
                  Senior Producer - Social Media
                  CNN
                  • Conference Session

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